MBA advertising at a glance
Public Meta and LinkedIn ads from 5 Canadian business schools, collected from the official ad libraries.
- 1Ivey Business School
Most complete strategy: rankings proof, free profile reviews, video, scholarships and deadlines, refreshed regularly.
134 ads41 running - 2International Business University
Most aggressive: the most live ads of any school, built on bursaries, flexibility and real students, with a direct “Apply”.
132 ads132 running - 3Rotman School of Management
Biggest proven reach on LinkedIn (up to 200,000 views per ad), focused on its Executive MBA.
30 ads1 running - 4Smith School of Business
Steady, long-running ads across four MBA formats, but brochure-only with no video or testimonials.
60 ads30 running - 5DeGroote School of Business
Strong alumni stories, but few ads, LinkedIn only, and no clear next step beyond “Learn more”.
15 ads0 running
- DeGroote
- IBU132
- Ivey41
- Rotman1
- Smith30
International Business University Launched 3 new ads
International Business University Longest-running ad reached 138 days (“MBA in Global Business Management in Ottawa : The Smart Choice for Your Career Growth”)
Ivey Business School Switched off 71 ads and launched 41 new ones
Rotman School of Management Launched 1 new ad (Open House)
Smith School of Business Longest-running ad reached 227 days (“Request More Information”)
| School | Video | Testimonials | Rankings proof | Profile review | Event / deadline |
|---|---|---|---|---|---|
| DeGroote School of Business | 0% | 67% | 0% | 0% | 0% |
| International Business University | 37% | 30% | 0% | 0% | 32% |
| Ivey Business School | 31% | 0% | 30% | 37% | 10% |
| Rotman School of Management | 3% | 3% | 0% | 0% | 3% |
| Smith School of Business | 0% | 0% | 7% | 0% | 2% |