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Pick any school and program on each side.
Smith School of Business doesn't lead on any signal.
Ivey Business School leads on more active advertising, more video, more rankings proof, a more personal next step, more urgency.
| Smith School of Business · Online MBA | Ivey Business School · All MBA programs | |
|---|---|---|
| Ads tracked | 22 (12 unique) | 134 (26 unique) |
| Running now | 11 | 41 |
| Platforms | Facebook / Instagram 55% · LinkedIn 45% | Facebook / Instagram 84% · LinkedIn 16% |
| Typical Meta ad age | 124 days | 5 days |
| Longest-running ad | 227 days | 39+ days |
| Top theme | Flexibility | Career |
| Main call to action | Download brochure | Download brochure |
| Main creative style | Text & image | Text & image |
| Top published reach | Not published | Not published |
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