DeGroote School of Business
Executive MBA · 7 ads (3 unique) · 0 running now · degroote.mcmaster.ca
DeGroote tells the best people stories, but barely advertises.
Strengths
- Testimonials: two thirds of its ads are alumni or student stories, the highest share of any school.
- Clear focus: career outcomes in two thirds of ads.
Gaps
- Only 15 ads, none running on the latest collection.
- LinkedIn only.
- Every ad ends in “Learn more”, with no brochure, profile review or deadline.
What to learn
- Keep the alumni stories, but run them continuously and pair each with a concrete next step.