Data as of Oct 11, 2026

International Business University

Full-time MBA · 34 ads (6 unique) · 34 running now · ibu.ca

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All MBA programs 132Online MBA 98Full-time MBA 34
OverviewAds34Longest runningEngagementRecommendations

IBU runs the most aggressive MBA advertising of the five schools.

Strengths
  • Volume: every one of its 132 ads is live, more than the other four schools combined.
  • Direct ask: 95% of its ads use a plain “Apply” call to action.
  • Real people: student testimonials and alumni stories make up almost a third of its creative.
  • Urgency: bursaries and scholarships appear in every ad tied to an offer.
Gaps
  • No rankings or outcome proof.
  • No LinkedIn presence, so it misses working professionals browsing there.
What to learn
  • Use a direct call to action and real student voices, and keep a large share of creative live at all times.