Ivey Business School
Executive MBA · 27 ads (5 unique) · 8 running now · www.ivey.uwo.ca
Ivey runs the most complete MBA advertising of the five schools.
Strengths
- Proof: "#1 MBA in Canada" rankings appear in about a quarter of its MBA ads, and its ranking announcement is the most engaged MBA post across all five schools (494 interactions on LinkedIn).
- Personal next step: about half its MBA ads invite a free profile review instead of only a brochure.
- Video: about a quarter of its MBA ads are video.
- Urgency: scholarships (including a $30,000 award), the Nov 2 application deadline and 1:1 meetings with recruiters.
- Fresh creative: it switched off all its MBA ads from Aug 26 and relaunched them as new ads from Oct 6.
Gaps
- No student or alumni testimonials in its MBA ads.
What to learn
- Pair proof (rankings, outcomes) with a personal offer, and refresh creative on a schedule.