Rotman School of Management
All MBA programs · 30 ads (25 unique) · 1 running now · www.rotman.utoronto.ca
Rotman has the biggest proven reach, but almost nothing live right now.
Strengths
- Reach: LinkedIn publishes impressions for its ads, up to 200,000 views on a single Executive MBA ad.
- Focus: 97% of its ads promote one program, the Executive MBA, with a consistent career message.
- Document ads: half its creative is downloadable brochures served natively on LinkedIn.
Gaps
- Only 1 ad running on the latest collection.
- Almost no video or testimonials.
- No scholarship or deadline urgency.
What to learn
- Use LinkedIn document ads for a senior audience, and publish proof of reach where the platform allows it.