Smith School of Business
All MBA programs · 60 ads (34 unique) · 30 running now · smith.queensu.ca
Smith is steady and broad, but its ads ask for little and show no people.
Strengths
- Consistency: its longest ad has run 227 days, the longest of any school.
- Breadth: four MBA formats advertised in parallel, on both Meta and LinkedIn.
- Half live: 30 of 60 ads are running on the latest collection.
Gaps
- No video and no testimonials.
- 83% of ads end in “Download brochure”.
- Almost no deadlines, scholarships or events.
What to learn
- Keep the always-on approach, but add people and a more personal next step.